Concept 04
A research desk that reads everything, and only interrupts when it matters.
- Sector
- Professional services
- Disciplines
- AI & Automation, Data, Product Design
- Year
- 2025
- Status
- Concept project
The premise
A consulting firm's advantage is knowing what changed before the client does. In practice, four analysts skim hundreds of sources and most of what they read is noise. Genuinely important signals arrive late, filtered through whoever happened to be reading that morning.
How we would approach it
- 01
Define relevance per client, not per topic
Each client account gets an explicit interest model — exposures, competitors, regulatory surface — so relevance is judged against a position, not a keyword.
- 02
Summarise with provenance
Every claim in a brief links to its source passage. An analyst can verify in one click, and the system is never the only witness.
- 03
Optimise for silence
The success metric is not volume of briefs. It is how rarely the system interrupts, and how often the interruption was justified.
- 04
Turn the desk into a product
The same engine becomes a client-facing intelligence feed — a service line the firm can sell rather than an internal cost.
What we would build
Per-account relevance models
Ingestion and summarisation pipeline with citation binding
Analyst review and escalation interface
Client-facing intelligence feed
What it is meant to prove
Concept goal: raise the ratio of acted-upon signals to delivered alerts, and prove that an internal research function can become a billable product.
Stated as an objective, not an outcome. This concept has not been delivered for a client, so there is no measured result to report — and we will not invent one.
Next concept
Orbit
Start a project
A first conversation is a conversation, not a pitch. Bring the problem in whatever shape it is currently in — we will tell you honestly whether we are the right people for it.
- Typical first engagement
- 2–3 weeks
- Working model
- Embedded, in your tools
- Reporting
- Weekly demo, monthly review
- Handover
- Documented, always